![]() ![]() Let’s analyze and compare our 3 parameters for these two brands! The competition: how our brands differentiate on the market? What are their communication and marketing strategies?.The consumer insight: what are the reasons why the consumer chooses our brands? Why does he prefer one for the other?.T he overall market: that means explaining how the market impacts the products of our brand in terms of nature, presentation, purchase, etc….Our audit will be based on the comparison of three very important parameters of the brand management: In 2012, the war between Macdonald and Quick rages as the first have seen its turnover raided-d of 4% to achieve 4,35 billions dollars while the second realized a 1,032 billions dollars turnover, meaning 5% of increase. We are 4 Skema graduate program’s students and this blog aims to compare two very famous brands for our course of strategic brand management: we choose to compare Macdonald and Quick.ĭespite the economic crisis, the French fast food market keep growing and since 2012 have exceeded the traditional restaurant market with 54% of market shares.
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